Product Marketing Specialist

Barcelona, Catalonia, Spain · Marketing


We are looking for an experienced and impact-oriented Product Marketing Specialist to join the Marketing team to help grow the adoption of YOUBORA video analytics solutions across multiple segments of video services around the world.

A successful candidate has experience developing compelling narratives, playbooks and campaigns that are aligned with content needs. He or she must have a deep understanding of the video streaming space and how YOUBORA analytics products offer unique value.

NPAW is seeking a Product Marketing Manager to develop, execute and bring to life product marketing strategies and initiatives for YOUBORA analytics products for OTTs, telcos, broadcasters and media companies to drive performance and build engage audiences by making-data driven decision.

In addition to positioning, messaging and go-to-market effectiveness, you will be responsible for implementing a broad array of deliverables and initiatives. You’ll also be part of a team ensuring alignment and promotion across our entire portfolio of data-driven solutions and artificial intelligence-powered (AI) platform.

This role reports to the VP of Marketing.

The ideal candidate for this role will be a sales-motivated, strategic marketing professional, someone who can partner effectively across the organization to differentiate NPAW products, drive market demand and fuel customer acquisition, activation, engagement and retention.

The successful PMM will be able to respond quickly to changing business needs, possess deep understanding of digital video content and the streaming ecosystem, digital video delivery (CDNs, ISPs, networks) technologies.

Proven success launching and growing quality products and partnering with sales, biz dev, product management, marketing comms. and senior management to achieve business goals are critical.

Direct experience in streaming digital video publishing and monetization, delivery, measurement and advertising are a plus.




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